We synthesis and prioritize.

If:Then infuses creative strategy with analytical insights. We draw on behavioral psychology research to help brands motivate, persuade, and connect with their desired audience. Our work leverages performance metrics, analysis, and an enthusiastic curiosity for user behavior.

CREATIVE DIRECTION: We know how to distill messaging and create vibrant brand expressions that capture attention and speak to audiences’ needs and motivations.

USER EXPERIENCE: We have deep knowledge of user-centered design. We’re experts at conducting user testing and creating and presenting personas, user journeys, interaction models, user task flows and UI specifications.

DIGITAL STRATEGY: We’ve managed and executed rebranding efforts, small business and enterprise website redesigns, email and social strategy, presentation design, and SEO/copywriting for global brands.

ACQUISITION: Leveraging our experience generating leads in higher education and optimizing fundraising forms for political campaigns, we specialize in form and landing page optimization.