We synthesis and prioritize.

If:Then infuses creative strategy with analytical insights. We draw on behavioral psychology research to help brands motivate, persuade, and connect with their desired audience. Our work leverages performance metrics, analysis, and an enthusiastic curiosity for user behavior.

CREATIVE DIRECTION: We know how to distill messaging and create vibrant brand expressions that capture attention and speak to audiences’ needs and motivations.

USER EXPERIENCE: We have deep knowledge of user-centered design. We’re experts at conducting user testing and creating and presenting personas, user journeys, interaction models, user task flows and UI specifications.

DIGITAL STRATEGY: We’ve managed and executed rebranding efforts, small business and enterprise website redesigns, email and social strategy, presentation design, and SEO/copywriting for global brands.

ACQUISITION: Leveraging our experience generating leads in higher education and optimizing fundraising forms for political campaigns, we specialize in form and landing page optimization.

Leveraging the digital ecosystem is an art and a science.

If you’re not sure how best to engage your future clients, customers, or supporters, then we can help. Led by Sarah Eva Monroe, If:Then’s consultative approach will formalize and sharpen your marketing and communications outreach.

We start by developing understanding of your consumers’ motivations and desires, then recommend and execute realistic communication strategies.