SARAH EVA MONROE
storyteller + pivot tabler + artist + lover of the new

Award-winning strategist and an experienced manager of creative teams and digital talent. 

STRENGTHS

Managing the creation of beautiful, on-brand marketing materials that encourage users to take action

Inspiring creatives to value insights in user behavior data and drive forward interface optimizations

Developing and implementing social media strategy and brand voice across channels

Influencer relations, audience development, and community building

Professional Experience

Obama Foundation

Director, Audience and Brand 
July 2016 – Present

Manager, Digital Marketing 
Sept 2015 –July 2016

The Obama Foundation’s mission is to inspire, empower, and connect people to change their world. That mission begins at home, on the South Side of Chicago, where we are building the Obama Presidential Center. But it extends to all our work, whether it’s holding leadership training sessions in communities throughout the U.S., bringing local leaders together in countries around the world, working to support the global education of girls, or ensuring young men of color have pathways to opportunity.

Snail & Crab Ltd.
Founder
2016–present

SnailandCrab.com is a pre-launch e-commerce retailer that makes life easier for children and parents in blended or single-parent families. We provide lifestyle products, gifts packages, books and other items specially designed to support families in flux.

LimeRed Studio
Creative Director
2015 – 2016

LimeRed is a boutique UX agency and a B Corp. We solve complicated questions for our clients about social responsibility, marketing, communications, web development, branding, and impact measurement. As the creative director and operations lead, I allocated the firm’s resources to maximize efficiency and protect our profit margins while ensuring high-quality client deliverables. We’re an agile shop and I functioned as either the product owner or scrum master, depending on the project.

IfThen.how
Principal
2012–2016

As an independent creative consultant, I provided design leadership, execution and project management. Recent engagements included:

ThinkCERCA, 2015
ThinkCERCA is an ed tech start-up that empowers teachers to personalize literacy instruction. I managed creative talent and external vendors and brought cohesion to visual brand expressions.

MacArthur Foundation, 2012–2013
At the MacArthur Foundation, I complemented the organization’s internal digital talent. I managed software evaluation and development projects, created behavioral audience profiles using Google Analytics, and made content recommendations based on readership metrics.

M.Stoner
Senior Creative Director
2012–2015

At M.Stoner, a higher-ed marketing agency, I led the creative and UX practice, managed client-facing creative strategy and the creation of beautifully usable digital interfaces and print materials for global education brands. As M.Stoner’s user experience lead, I oversaw projects from strategy, through testing, design, and then HTML or delivery for print.

My projects regularly finished under budget and two of our products were nominated for the first Webbys in the firm’s history.

Obama for America HQ
Senior Advertising Strategist
2012

I helped build digital advertising strategies for the most effective, creative, and innovative digital campaign in the history of politics. In the start-up atmosphere of our Chicago headquarters, I managed three senior designers in the conceptualization, development and design of all of list-building and persuasion ad units, including multiple rounds of testing and data-driven optimizations.

Working closely with our advertising analysts, I interpreted and summarized creative performance reports using Tableau. Based on data insights and careful examination of KPIs, I assigned optimizations and made recommendations for future approaches to improve persuasion messaging performance. I also identified and communicated relevant insights to other departments, including campaign leadership.

Lipman Hearne
Director of Digital Strategy
2011–2012

I led LHI’s multifaceted interactive practice, forged forward-thinking digital strategies, identified new business opportunities, and designed effective social media solutions. Areas of client-facing consulting expertise included: comprehensive web strategy, information architecture/wire framing, usability testing, SEO/SEM, social media and word of mouth marketing strategies, online lead generation and funnel optimization, enrollment management technologies.

Columbia College Chicago
Online Communication Strategist
2004–2008

Led the college’s online marketing initiatives, including research and adoption of new interactive marketing opportunities, practices and technologies. I independently managed implementation, staff training, and rollout of internal social networking site to serve 100,000+ constituents.

Subject Magazine
Art Director
2004–2006

Art director for a free 24-page publication distributed in NYC and Chicago metro areas. Designed a large proportion of ‘zine and sourced and directed all freelance designers, photographers and illustrators. Provided quality assurance for advertising creative.

Tulane University
Media Specialist, Public Relations
2001–2002

Assisted web manager in maintaining timely web content and ensuring functionality of Tulane’s web site. Wrote press releases, pitched news items to media outlets and coordinated media presence at events.

Education

Northwestern University

M.S., Integrated Marketing Communications
2008 – 2010
Integrated Marketing Communications (IMC) is a consumer-centric, data-driven method of communicating with customers. IMC—the management of all organized communications to build positive relationships with customers and other stakeholders—stresses marketing to the individual by understanding needs, motivations, attitudes and behaviors.

IMC Advisory Council member, 2008-2010

Tulane University
B.A., Art Studio
1996 – 2000
Activities and Societies: Community Action Council of Tulane University Students, Club Volleyball, Honors Program

OTHER COURSEWORK

  • Leadership Communication for Maximum Impact: Storytelling, Northwestern University, Coursera 2015
  • Social Network Analysis by University of Michigan, Coursera, 2014
  • Algorithms: Design and Analysis, Part I, Stanford University, Coursera, 2013
  • Design: Creation of Artifacts in Society, University of Pennsylvania, Coursera, 2013
  • Social Psychology, Northwestern University summer session, 2008

Teaching Experience & Presentations

Instructor at Tribeca Flashpoint Media Arts Academy, DPI

I teach best practice methodologies and technologies to build and foster a community of customers using digital marketing outreach and popular social media platforms. These 10-week courses cover both the strategy and the tactics required to develop a comprehensive digital and social marketing strategy.  I helped develop the learning objectives and initial curriculum and improve course material in between each cohort to keep it fresh and up to date. I specialize in content strategy and guide students in the creation of compelling visual and textual content. (2013-present)

2112 Workshop Leader & Start Up Mentor
Multiple dates, 2016

1871 Workshop Leader
Multiple dates, 2015
Telling Stories Across Social Media

Presenter, 2014 CASE Publications Conference
Social Media: The Difference Between Strategy and Tactics

Masterclass Presenter, 2014 Social Media Week Chicago
Visual Storytelling for Social Media

Presenter, Chicago Booth Entrepreneur & Venture Capital Group, 2014
Twitter for Startups

Presenter, mStoner webinar series
Making the Most of Email Marketing, 2015
From Guesswork to Gestalt: Designing for the Brain, 2014

Presenter, 2013 Medill Digital Storytelling Summit
Buzzfeed & Obama: 8 Native Advertising Need-to-Knows

Awards

Redesign: UNCSA.edu

  • Top 5 Webby Nomination (2016)

Redesign: LMU.edu

  • Top 10 Webby Nomination (2016)

Redesign: fordham.edu

    • W3 Awards – Gold (2015)
  • IMA Awards – Best in Class (2014)

Redesign: gse.harvard.edu

    • Communicator Awards – Silver (2015)
  • IMA Awards – Best in Class (2014)

Redesign: wlu.ca

    • W3 Awards – Silver (2015)
  • Communicator Awards – Silver (2015)

Redesign: capital.edu

  • W3 Awards – Gold (2014)

Redesign: suny.edu

  • Communicator Awards – Gold (2014)

Redesign: fitnyc.edu

  • Communicator Awards – Gold (2014)

Above and Beyond Award
Lipman Hearne, 2012

Top 40 Under 40
Gambit Weekly, NOLA.com, 2001

President’s Vision Award
TCS Education System, 2009

Outstanding Multimedia/Emerging Technologies
NODA, 2007

Pinnacle Award for Best Event Website & Best Event Program
IFEA/Haas & Wilkerson, 2006

Josephine Louise Newcomb Photography Fellowship
Tulane University, Newcomb College, 2000
Awarded competitive $25,000 grant for a year of photojournalism and travel

Rusty Collier Memorial Award for Excellence in Studio Art
Tulane University Art Faculty (awarded to one graduating senior), 2000

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