Director, Audience and Brand
July 2016 – Present
Manager, Digital Marketing
Sept 2015 –July 2016
The Obama Foundation’s mission is to inspire, empower, and connect people to change their world. That mission begins at home, on the South Side of Chicago, where we are building the Obama Presidential Center. But it extends to all our work, whether it’s holding leadership training sessions in communities throughout the U.S., bringing local leaders together in countries around the world, working to support the global education of girls, or ensuring young men of color have pathways to opportunity.
Snail & Crab Ltd.
SnailandCrab.com is a pre-launch e-commerce retailer that makes life easier for children and parents in blended or single-parent families. We provide lifestyle products, gifts packages, books and other items specially designed to support families in flux.
2015 – 2016
LimeRed is a boutique UX agency and a B Corp. We solve complicated questions for our clients about social responsibility, marketing, communications, web development, branding, and impact measurement. As the creative director and operations lead, I allocated the firm’s resources to maximize efficiency and protect our profit margins while ensuring high-quality client deliverables. We’re an agile shop and I functioned as either the product owner or scrum master, depending on the project.
As an independent creative consultant, I provided design leadership, execution and project management. Recent engagements included:
ThinkCERCA is an ed tech start-up that empowers teachers to personalize literacy instruction. I managed creative talent and external vendors and brought cohesion to visual brand expressions.
MacArthur Foundation, 2012–2013
At the MacArthur Foundation, I complemented the organization’s internal digital talent. I managed software evaluation and development projects, created behavioral audience profiles using Google Analytics, and made content recommendations based on readership metrics.
Senior Creative Director
At M.Stoner, a higher-ed marketing agency, I led our creative and UX practice, managed client-facing creative strategy and the creation of beautifully usable digital interfaces and print materials for global education brands. As M.Stoner’s user experience lead, I oversaw projects from strategy, through testing, design, and then HTML or delivery for print.
My projects regularly finished under budget and two of our products were nominated for the first Webbys in the firm’s history.
Obama for America HQ
Senior Advertising Strategist
I helped build digital advertising strategies for the most effective, creative, and innovative digital campaign in the history of politics. In the start-up atmosphere of our Chicago headquarters, I managed three senior designers in the conceptualization, development and design of all of list-building and persuasion ad units, including multiple rounds of testing and data-driven optimizations.
Working closely with our advertising analysts, I interpreted and summarized creative performance reports using Tableau. Based on data insights and careful examination of KPIs, I assigned optimizations and made recommendations for future approaches to improve persuasion messaging performance. I also identified and communicated relevant insights to other departments, including campaign leadership.
Director of Digital Strategy
I led LHI’s multifaceted interactive practice, forged forward-thinking digital strategies, identified new business opportunities, and designed effective social media solutions. Areas of client-facing consulting expertise included: comprehensive web strategy, information architecture/wire framing, usability testing, SEO/SEM, social media and word of mouth marketing strategies, online lead generation and funnel optimization, enrollment management technologies.
Columbia College Chicago
Online Communication Strategist
Led the college’s online marketing initiatives, including research and adoption of new interactive marketing opportunities, practices and technologies. I independently managed implementation, staff training, and rollout of internal social networking site to serve 100,000+ constituents.
Art director for a free 24-page publication distributed in NYC and Chicago metro areas. Designed a large proportion of ‘zine and sourced and directed all freelance designers, photographers and illustrators. Provided quality assurance for advertising creative.
Media Specialist, Public Relations
Assisted web manager in maintaining timely web content and ensuring functionality of Tulane’s web site. Wrote press releases, pitched news items to media outlets and coordinated media presence at events.